This is the first view one gets of the new Bruichladdich.
A sleek, plain, steely, plutonium-like tin, with the Bruichladdich Aquamarine
colour on the base. Each age has a coloured neck tag to identify it. There is
nothing conventional about this.
The Bottle
The bottle shape is a new design that has never been used
for whisky before. A shorter height than the standard bottle, but both wider and
heavier than usual. It feels really good in the hand – more of a decanter style.
It has a gravitas.
The Label
This was designed to reflect the marine location of the
distillery as well as the style of the whisky. The colours we have selected are,
as any one who has visited the island, very much in evidence: the dark blue of
the deep Atlantic sea, the aquamarine of the shallow sandy bays and inlets and
the creamy sand beaches that stretch for miles.
Natural Born Distillers Sophisticated Independent Spirit Privately Owned
Scottish Company Natural Whisky Islay Bottled
Islay Spring Water For Savouring